“The board approved the region months ago. The traditional playbook says your first hire starts next year.”
Prove the market before you build in it.
Hire your country manager and first team through LanceSoft EOR in days, learn what the market actually tells you, then decide whether an entity is ever worth it.
What is the fastest way to expand into a new market?
Hire before you incorporate. Through an Employer of Record, your first country manager and sales team are legally employed in-country within days, while entity setup, capex and fixed infrastructure wait until the market has proven itself. With LanceSoft, first hires onboard within 3 working days of acceptance across 100+ countries, with zero setup cost.
The traditional playbook starts with lawyers and ends with hiring: incorporate, register for taxes, open bank accounts, appoint directors, build payroll, and then, months later, make your first hire. By the time the infrastructure exists, the market window has narrowed and the budget has been spent on structure instead of people.
The uncomfortable truth about expansion is that most of the risk is commercial, not legal. You do not yet know whether the product resonates, whether the pricing holds, or whether the first country manager is the right one. EOR inverts the sequence: put people on the ground legally in days, learn what the market actually says, and invest in structure only once the answer is yes.
The difference, side by side.
Without a partner
- Months of incorporation before the first hire
- Budget spent on filings and directors, not salespeople
- Permanent establishment risk nobody clearly owns
- A failed test still leaves an entity to unwind
With LanceSoft
- A country manager live within days, on our entity
- Capital pointed at people and pipeline
- PE risk advised per country by a Regional SPOC
- A clean exit or a clean conversion, your choice
Statutory exposure check
Not sure where your compliance gaps are?
A 30-minute call with a Regional SPOC maps your exposure country by country: classification, filings, benefits and remittances. No deck, no pitch.
Your path from here
Role, compensation, target timeline
Country manager live on our own entity
Budget spent on pipeline, not paperwork
Scale up, convert to your entity, or exit clean
Does this sound like you?
- The market window keeps narrowing while incorporation drags on
- Expansion budget is leaking into registration fees and local counsel
- You want to test the market before committing to infrastructure
- A previous expansion left behind an entity nobody uses
Zero onboarding fees · exit with statutory notice only · terms in writing before you commit
Three ways to enter a market
First hire starts months after the decision
Capital locked into filings and directors
A failed test still leaves an entity to unwind
Best once the market is already proven
Country manager live in days
Budget goes to people and pipeline
Exit clean, or convert to your entity later
Best default for testing and entering markets
Fast but fragile
Misclassification risk from day one
No local credibility with candidates
Best avoided for market-entry teams
Why LanceSoft
- Speed without shortcutsFirst hire live within 3 working days, compliant throughout.
- Reversibility by designStatutory notice is the only cost of a market that says no.
- PE guidance per countryA Regional SPOC advises on permanent establishment risk.
- Local credibility from day oneOffers on our own entities read like a domestic employer.
- A path to permanenceConvert the team to your own entity when the evidence supports it.
60 own entities · 100+ countries
Where do you need people next?
Own entities in 60 countries, a disclosed partner network in 50+ more. Check the map before you plan the quarter.
Quick answers
Can I hire in a new market without opening an entity?
Yes. LanceSoft employs your team through our own entity in 60 countries, and a disclosed partner network beyond, so you can hire in 100+ markets with no incorporation, no capex and no fixed infrastructure.
How fast can a market entry team start?
Onboarding completes within 3 working days of offer acceptance in most covered countries, so a country manager hired this month is selling this month.
What happens if the market test fails?
You exit cleanly. Statutory notice is the only cost. There is no entity to unwind, no stranded infrastructure and no exit fees from LanceSoft.
Does hiring through an EOR create a taxable presence?
Engagements are structured so no permanent establishment is created before you intend one. Our Regional SPOC advises per country, because activity patterns matter as much as paperwork.
What does a market entry through LanceSoft cost?
EOR pricing starts at $299 per employee per month, priced per country before you sign, with no setup fees and no exit fees. Your capital stays pointed at people and pipeline.
Can we convert to our own entity later?
Yes. When the market proves itself, we manage a clean transition of the team onto your new entity, the same way they arrived.
Tell us the role. Humans handle the rest.
A dedicated team member replies within one business day with answers and a custom quote.